15 Must -Have Features for E-commerce sites
Trends adapted to foster a growing dynamism in e-commerce websites are ever so transient and constantly at the helm of rapid changes- everything from advanced product list sieving, dynamic product search or top tier animations incorporated in website designs. But that alone doesn’t necessarily guarantee bulletproof leads when it comes to staying ahead in the ever-increasing competition to enhance user friendliness of a website. Here are 15 important features that can be unarguably dubbed as the sine qua non of success in e-commerce platforms.
1. User -friendly
The goal is to make the shopper’s experience a less complex one. The availability of several categories and subsections makes the shopper’s experience when making a purchase much simpler by narrowing the catalogue. De-clustering of available products is further enhanced by the options of Auto- Completion in the search bar and Visual Navigation.
2. Mobile Friendly Website
Whether there are a thousand pages worth of products under the website or three, creating a mobile friendly experience brings about a remarkable change when it comes to improving sales as more than half of all online transactions fall under the category of mobile shopping.
3. High-Resolution Photos and Videos
Needless to say, our immediate attention shifts much faster towards an image than to a paragraph; thus the inclusion of photos of the products is crucial to enhance the demand of a product. Online shopping demands various angles and close -ups of the product in ways that almost make it seem tangible.
4. User-Generated Reviews
Ratings are important, and so are reviews. Buyers are likely to avoid the purchase of something that has no reviews or less than 4 stars. Negative reviews of a product actually conform to the transparency of the website against any censorship.
5. Special Offers
This is purely based on the psychology of pleasure principles and urgency; discounts are responsible for massively propelling sales. E-commerce websites must notify their customers via emails or messages about special offers so that shoppers are motivated to spend more time on the website and make a bigger purchase than originally intended.
6. Wish Lists
Retailers are creating personalized options to increase engagement. There’s honestly no better campaign dream for remarketing; customers are likely to make a purchase of the products they save for later.
7. In-store alternative
E-commerce sites that do have the brick-and-mortar counterpart must have the option of ‘find-in-store’ to make the process of purchasing much more straightforward so that product availability is checked and instant gratification of the customer is promised.
8. Related Items
A sense of personalization and Individuality emanates when an e -commerce site provides a purchaser with a column of products that are similar or related to the product that has been/is about to be purchased.
9. Frequently Asked Questions (FAQ)
FAQ sections provide the buyer with all information that is relevant to not only the products but also assist in solving technical difficulties involving the buyer’s account on the website.
10. Social Connection
Shoppers are looking for a way other than to be bombarded with product advertising. They are increasingly looking to connect with brands that are either motivational in character, or provide instructional demos on the usage of their products to establish a level of comfort with the buyer.
11. Security Features
E-commerce websites are increasingly becoming targets for cybercriminals owing to their rising popularity. Thus the incorporation of sophisticated security features including an SSL certificate and use of firewall security is mandatory.
12. Advanced Payment Options
Buyers are very tech-savvy and are inclined towards making safe, hassle free and transparent online purchases. A plethora of verified payment options to make single-click purchases are made available.
13. Shipping Details
Hidden shipping charges are often the culprit behind shopping cart abandonments. E-commerce sites should be prudent to incorporate free shipping offers that trigger increased spending on products. Further, tracking information provides the buyer with security.
14. Multi-Touchpoint Contact Page
Buyers should never have to face issues when trying to reach out to customer care. E-commerce sites must include the features of phone, emails, and other social media links so that customers can reach out whenever possible.
15. Return Policy
Well-articulated return policies is a step towards greater trust building. Buyers are more likely to make further purchases when they realise the exclusive conveniences provided by the particular E- commerce site.
Conclusion
While the features mentioned above are not wholly unknown to website developers, they haven’t gotten around to implementing them just yet. However, they are rudimentary, but extremely vital in propelling remarkable changes.
Hope this blog gives you adequate information regarding essential features of e-commerce sites. To discover more, visit our official website www.ranjhiyadigital.com or write to us at [email protected] and get to know our top – class services about website & app development, marketing automation, graphics design, digital marketing and many more.
