Most businesses when they are starting out tend to struggle with things such as figuring out which customers need to be targeted and how to make revenue. There are several factors that come into consideration like the financial aspect of the business, the entrepreneurial capabilities of the stakeholders of the organization, and the scaling speed. These factors ultimately set the rate at which it is possible for an organization to move towards being a successful venture. One of the major factor that proves to be crucial for the success of a business is marketing. Usually there always exists a conflict between how a start-up organization functions and how established organizations manages their projects i.e., a conflict a between growth marketing and digital marketing
What is Growth Marketing?
Growth marketing is a marketing strategy that approaches marketing on a more holistic scale and is all-encompassing in nature. Growth marketing is the sort of marketing strategy that is directed towards getting and keeping hold of customers by getting involved in all the stages that are involved in a customer’s path. This is usually done through various different marketing channels.
What is Digital Marketing?
Digital marketing, as the name suggests is a way of marketing that deals with marketing that are conducted through digital channels. There are a number of digital channels like mobile devices and social media which are targeted by organizations for the purpose of marketing. The main reason why digital marketing is used by organizations is because it helps to expand the reach of their respective services and products and in turn helps in creating a market for the same.
Growth Marketing Vs. Digital Marketing
- Digital marketing works towards not only capturing new customers but also converting them and engaging them in an effective manner. On the other hand, growth marketing is all about how can use the already existing customer base earn additional revenues and drive referrals.
- For digital marketing it is a necessity to depend exclusively on digital channels for promotional purposes whereas in growth marketing, digital marketing channels and marketing approaches which are a bit traditional in nature are strategically mixed which help the organization to retain clients.
- Digital marketing strategies are often adopted by organizations with the motive of spiking online traffic which helps to drive the organization to the peak of the sales funnel. On the other hand, growth marketing is a strategy that has a range which extends beyond the top of the funnel and as a result puts an emphasis on the entire structure of the funnel.
Conclusion
It is highly recommendable that both growth marketing and digital marketing be used in a way where they are mixed strategically. It is only when both the marketing strategies are used, then best results can be expected for an organization from a marketing perspective.
Hope this blog gives you adequate information regarding the difference between growth marketing and digital marketing. To discover more, visit our official website www.ranjhiyadigital.com or write to us at [email protected] and get to know our top – class services about website & app development, marketing automation, graphics design, digital marketing and many more.
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