Online service has created a new medium for conducting businesses by utilizing the digital platform. Online service platforms have become widely popular for business promotion and growth in the global market. Small scale local business organizations can now become a huge business conglomerate with the help of online service.
LinkedIn is an American based organization that has now become a multinational online service platform for both employers and job seekers. This online platform has become a subject of interest among various organizations for market growth and business development. Millions of business professionals are active on LinkedIn doing activities like business promotion, digital marketing and LinkedIn referrals.
LinkedIn offers a service called Campaign Manager for advertising and business promotion. LinkedIn ad campaigns are super effective for increasing online traffic on an organization’s official website.
Here are five ways in which one can power business with the help of LinkedIn:
Company Page: Creating a company page is the first step to promote business in LinkedIn. A company page would include information related to that particular company, its work, its service, link to its official website, its prospect and its share in the global market. It should include regular updates about company news, new project announcements, industry news and related questions so that audience gets engaged.
Sponsored Ads: The creation of sponsored ads is a very popular way to promote business in LinkedIn. One doesn’t need a prior ad campaign experience to generate a sponsored ad for business promotion. LinkedIn users can easily interact with sponsored ads by conducting activities such as like, share or comment. Ads can be optimized according to the user’s needs regarding website visits, conversions and awareness.
Sponsored InMail: Having similarity with email marketing, sponsored InMail is also another way to power business in LinkedIn. In this process of ad campaign, an ad message gets delivered to a group of selected user’s LinkedIn inbox. This particular method of online advertising can prove to be highly effective if done right. The ad creator can track ad results as well as optimize ad content by conducting A/B testing on sponsored InMail.
Text Ads: They are very much similar to sponsored ads in terms of setting up. There are basically three types of text ad visual flavors; single ad, the double ad and the triple ad. A text ad is divided into two parts; the headline and the body. The maximum limitation of a text headline is 25 characters and that of the body is 75 characters. The creator can also create multiple versions of a single text ad for testing.
Video Ads: A video ad in the LinkedIn environment works similar to a sponsored ad; however the content replaces text and images with videos for business promotion. Creating a video ad is an effective measure for brand awareness because it delivers visual stories. Almost all audience is attracted towards audio visual modes of advertisement instead of advertisements of texts and still images. Therefore, video ads are suitable for business promotion and growth.
LinkedIn has become a popular platform for conducting various types of activities such as brand awareness, job seeking, advertising, promoting businesses, and many more. It is used as powerful medium to power business for the growth of sales and profit.
Hope this blog gives you adequate information about business growth using LinkedIn. To discover more, visit our official website www.ranjhiyadigital.com or write to us at [email protected] and get to know our top – class services about website & app development, marketing automation, graphics design, digital marketing and many more.
