Six Creative Ways to Use Website Traffic Estimators

A number of free and paid tools provides estimated website traffic data which ranges from platforms which provides services based on analytics to mainstream tools for website like SimilarWeb or Alexa and on to intelligence tools used for advertising which come equipped with features that vary and various levels of accuracy. There are also tools which are tailor made for specific purposes such as SEO and PPC intelligence tools. These tools are coupled with product suites such as Ahrefs, SEMrush, Spyfu, KeywordSpy, etc. and present excellent opportunities to venture further than merely just the top-line traffic. The six creative ways in which Website Traffic Estimators can be used are:

1. Benchmarking

A lot of different kind of statistical data can be procured ranging from the total amount of traffic to the different traffic by channel, traffic by device and data about secondary metrics which can be obtained from website traffic tools are extremely useful for benchmarking. Google Analytics’ benchmarking tool is an excellent which is massively underutilized.

2.   Expectation Setting

Optimizing, targeting, messaging, and developing innovative content is all a lot of work but ultimately is can all go to waste if in actuality the website is not to have any traffic. It is absolutely imperative that competitors and organizations which fall under comparable parameters with website traffic tools are studied so that a realistic expectation can be set.

3. Determination of the Right Channel Mix

It is possible to be able to learn significantly about target audiences by examining competitors and different sites which are functional in the same industry or thought leadership spaces. It is imperative to make sure that there exists the appropriate mix of competitors or sites that fall under comparable parameters that are being profiled. This process helps to be aware about which specific digital marketing channels and which combination provides a much more holistic approach.

4. Topic and Format of Content

Studying competitors is one of the most effective ways to figure out the topics of content. Having the knowledge to know which format is the most suitable to invest in and how traffic can be pulled with that format should be the area of primary focus.

5. Intelligence Regarding Keyword

Marketers who mainly work with search marketing are already in the habit of using tools which come equipped with the feature of website traffic estimation functionality. Keyword spy tools like the ones of SEO and PPC suites of tools have the provision of keyword data in their paid programme.

6. Research for Link Building

Traffic estimation tools have proved to be an excellent source for link research. Link research and link building is an effort intensive task. No one tool has the capability to show all links and the whole connection of interlinks so it is necessary to widen the scope of research and include more tools as resources.

Hope this blog gives you adequate information regarding website traffic estimators. To discover more, visit our official website www.ranjhiyadigital.com or write to us at [email protected] and get to know our top – class services about website & app development, marketing automation, graphics design, digital marketing and many more.