Introduction of technology and business intelligence has significantly impacted business competition. Tracking and analysis of website traffic is a popular method by business organizations to get an edge in the business competitiveness. Website tracking of business competitor’s official website would provide a detailed analysis about its organic traffic statistics and competitive analysis which can be used for comparison. Modern technology has provided tools such as website traffic estimator and website visitor checker that can successfully evaluate website visitor tracking and website traffic rankings.
Some important factors to observe while analyzing a competitor’s web traffic:
- Changes in traffic and total number of web visitors.
- Keywords responsible for increasing traffic.
- Most visited webpages.
- Quality and structure of web contents.
Traffic Estimation by Website Traffic Checker
A website traffic checker is a powerful tool that can be used for determining web traffic for a particular website. Internet has become a part of the modern society and enterprises have created their own official websites for brand promotion as the internet is an ideal place for marketing. However, it is also important to keep track of website traffic for a better performance. More web traffic indicates that brand has become popular among the customers and vice versa. As a result, tracking a competitor’s website traffic using website traffic checker would give important information as well as statistics about competitors which can be used for comparison with own statistics to create marketing strategies for increasing traffic.
There are several website traffic checking tools are available which can be used to obtain information and statistics regarding online traffic. Some of the popular website traffic checkers are SEMRush, Sitechecker Pro, SerpStat and SimilarWeb. These checking tools are important for website traffic estimation and provide vital information about website visitors, keywords and traffic statistics.
Significance of Web Traffic Analysis
Obtaining data and information of website traffic is not enough, proper analysis of information obtained is significant for self improvement. Analysis of web traffic statistics of competitor’ website would give factors responsible for its web traffic; it could be rich content or usage of relevant keywords. Web Traffic Analysis also helps in improving brand promotion strategies, increasing organic traffic and traffic rankings.
There are some important traffic metrics for web Traffic Analysis, they are:
- Unique users
- Bounce rate
- Page views
- Average visit duration
It is also important to properly evaluate a competitor’s website to identify factors responsible for its web traffic. Information about a competitor’s services, brand image, advertisements and contents will give detailed information of its overall performance. This information can be used for self – comparison and future improvement on services, contents, resources and organic traffic.
Keeping a continuous track of website traffic is perhaps the most convenient way to improve marketing strategies and brand promotion. Tracking a competitor’s website traffic is an important factor to provide an added advantage in the business competitiveness. Enterprises will certainly be able to increase their brand popularity and attract potential customers with proper tracking tools regarding website visitor tracking and website traffic rankings about business competitors.
Hope this blog gives you adequate information regarding competitor’s website tracking and website traffic analysis. To discover more, visit our official website www.ranjhiyadigital.com or write to us at [email protected] and get to know our top – class services about website & app development, marketing automation, graphics design, digital marketing and many more.
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