10 Golden Rules for Customer Experience Strategy
We have been working with companies round the world for several years to develop their customer experience (CX) strategies. Each specific company is, of course, different, but there are some…
The Psychology of colors in Marketing
The Psychology of colors in Marketing While color psychology has been studied and analyzed over time, the psychological impact of color remains moderately subjective. We don't all react a similar…
13 Tips for Writing Product Descriptions That Convert
Product descriptions are mainly useful for two things on an ecommerce store: Product descriptions are mainly used to so that visitors who come to the site can educate themselves about…
3 Important Ways Search Data Can Fuel Your Business
When it comes to search data it is mostly inaccessible when it exists outside of the SEO team in the majority of the businesses. As a result of this what…
How to Use a Content Delivery Network (CDN) for SEO
One of the main responsibility of an SEO official is to inform the company or the client that their developed website is not only slow but also very clumsy. The…
Growth Marketing vs Digital Marketing: What’s the Difference?
Most businesses when they are starting out tend to struggle with things such as figuring out which customers need to be targeted and how to make revenue. There are several…
What’s the ROI of Inbound Marketing?
Inbound marketing is a way of marketing target customers who are attracted by valuable content and experiences that is absolutely tailor made for them. Inbound marketing has a unique way…
Six Creative Ways to Use Website Traffic Estimators
A number of free and paid tools provides estimated website traffic data which ranges from platforms which provides services based on analytics to mainstream tools for website like SimilarWeb or…
How to Use Facebook Ads Library for Competitive Research
When an organization delves into an online advertising strategy, the first and foremost thing to do is research about competitors. Competitor research is one of the main aspects of any…
VOC, CX: SHIFTING FROM HEARING TO LISTENING
What is your VOC approach? Are you listening to customers, or still just Hearing ? Conventionally, VOC (voice of the customer) has been captured by surveys or some other form…
