A US-based company that focuses on delivering state-of-the-art services on IT solutions and product engineering, specializing in semiconductor designs and avionics.
Challenge and business goal
The company wanted to increase the organic traffic of its official website by increasing the SERP rankings on Google. They also wanted to show its latest services and solutions to attract potential global clients through right content roadmap. The company’s objective was to establish a global connection for promoting its brand by a suitable content strategy and content marketing.
The company wanted both branding and inward enquiry as objectives.
Applied solution
After conducting a thorough research on the company’s services, we established the targeted audience group and buyer persona. This would help us to thoroughly understand our audiences and provide us a clear customer insight about customer behavior. We observed customer’s journey mapping to identify and locate exact moments which influence the buyer’s decision. We conducted content audit to understand the optimization effort and how it benefits the business objectives. We understood that contents need to be aligned with search intent and therefore, focus has been made on increasing keywords density. We also developed SEO topic clusters, content atomization through customizing different online tools along with generating internal links to increase web traffic.
Project highlight
- Provide rich contents according to the right audience of the company.
- Conduct a thorough analysis of customer data to create content strategy as a persona.
- Highlight the company’s field of expertise through contents like blogs, infographics and videos.
- Regular website & content monitoring to increase SERP rankings.
Key result received
- Google first page ranking through blogging and content sharing in 3 months on customer given key phrase.
- 115% percent increase in social media engagement in 8 months.
- Web traffic flow hike about 72% in 6 months.
