(because of existing NDA, we cannot disclose the name of the client). A Britain offline store of a renowned fashion designer.
Challenge and business goal
During Pandemic, they wanted to go online to compensate the loss of revenue from physical store closed due to Lockdown or no footfall.
Applied solution
We created wonderful e-commerce website for them, comprising their complete range of collection which included photoshoot with models and creating the online brand awareness for them. To popularize the website, we started vast digital campaign through Facebook & Instagram.
Technology used was-
WordPress & WooCommerce with Campaign Management tools for reaching out to existing offline customers to bring them to Online and also onboard new customers.
Apply Marketing Automation for Loyalty. Google AdSense, Re-Marketing for Customer Engagement and Lead.
Project highlight
While because of pandemic, the physical sell was completely down. They quickly started getting sell from the online store. Down the line 8 months, they are an established brand on internet for their targeted segments. Earlier they were actually a local player, now they have become international.
Key result received
- Complete Lead to Advocacy Journey established digitally with Customer Experience Management.
- As a new player, huge jump in reach and engagements across social channels.
- E-commerce sales generated and inward traffic flow by 113% from International market.
