A franchise software firm, who helps technology startups overseas and work as their technology partner from offshore location.
Challenge and business goal
Company wanted to revamp the web site to include their latest services. Also, company was not able to spread its message to its social channels and was not able to reach out to target segments and let people know what great innovative work they have been doing for different technology startups.
They wanted to have a unique Social Media strategy to connect to their target segment to establish the Brand, work on Content strategy & marketing. Also address organic SEO to get a 360° coverage to reach out and build & manage Digital Reputation.
Applied solution
We applied different tools and technologies to understand where we are today. After doing a detailed research, we understood what kind of message, communication, campaign has to go from APT across omnichannel to engage with its target audience. While we updated the website with latest solutions, we also designed social media strategy encompassing content creation, content marketing, advanced level blogging, creative design with visual appeal, copy writing, short videos.
We also started working on organic SEO.
Project highlight
- Reach and Engagement with target segment,
- Talk about company’s expertise in advance level technologies through omnichannel campaigns.
- Specific Content creation as per strategy & Content Marketing
- Regular progress monitoring and reporting and fine tuning.
Key result received
146-200% percent increase in reach and engagements across social channels in 6 months.
Content marketing generated inward traffic flow by 153%.
