A renowned real estate consultant cum agent capable of recommending appropriate property with a strong management team with years of experiences in the industry. The company has a long history of providing high value residential as well as commercial property according to the customer requirements.
Challenge and business goal
The company was having difficulties with customer life cycle management processes. Weak relationship management with clients process in terms of customer journey monitoring, lack of a robust system capable of properly organizing buyer and seller engagement data were problems that the company was facing.
Several leads were being generated, but lost as there was an absence of an efficient system. As a result, the company was losing customer deals and overall productivity. The company wanted to visualize clearly the customer’s journey to successfully close a deal.
The company’s goal was to have an efficient system for maintaining healthy customer relationships to improve loyalty and retention, further increasing the company’s profitability. Blending of inward leads from Digital sources with off-line campaigns and keeping at the same repository to manage all customer data seamlessly.
Applied solution
We delivered an efficient CRM solution that will build stronger relationships with customer by organizing them with prospect information in the most efficient way. The system collects information about customers to understand the preferences and creates a suitable buyer persona. The system is capable of storing and organizing customer’s preferences and activities in such a way that it is capable of delivering a 360 degree view of any particular customer. The solution delivers individual visual pipelines about data related to available property, buyers and investors to track down leads and opportunities.
Project highlight
- Organize the company’s data in an efficient way.
- Create a buyer persona based on customer’s activities and preferences to generate new leads.
- Track customer conversations and interactions to successfully close business deals.
- Maintain positive relationships for improving customer loyalty, retention and attract potential customers.
Key result received
- Sales closure increased by 53%
- Aging of sales cycle reduced by 61%
- Synchronization of Digital and off-line leads management started happening seamlessly
- Lead leakage has been drastically reduced.
- A strong base of customer data is being created for Analytics and campaigns.
